An Analysis of Cultural Tourism Factors of Thai Tourists: A Case Study of Chaiwatthanaram Temple Phra Nakhon Si Ayutthaya

Abstract

An Analysis of Cultural Tourism Factors of Thai Tourists: A Case Study of Chaiwatthanaram Temple Phra Nakhon Si Ayutthaya The research model was quantitative research by collecting questionnaires. The sample group in this research was a group of Thai tourists visiting the area of ​​Chaiwatthanaram temple area. Phra Nakhon Si Ayutthaya province, 500 people collected data by themselves. During October - December 2019, the statistics used are percentage, average, standard deviation. And confirmatory element analysis (Confirmatory Factor Analysis: CFA) The results of the research are as follows: 1) General factor data shows that most of them are women. Graduated from high school Have a career in trading / doing personal business With a monthly income of 15,001 - 30,000 baht. Residing in Bangkok and its vicinity Traveled by train Frequency of travel 3 times a year come to travel because of advertising in various media. 2) Tourism factor level information shows that in general, the average is at a moderate level. In terms of attractiveness Facilities Access side In terms of hospitality, gender, occupation, income and motivation. 3) Analysis of the factors of cultural tourism of Thai tourists found that the most influenced variable from tourism is the resident variable, followed by Career variables, incomes, hospitality, motivation, accessibility, sex, attraction As for the facilities With the least average Because there is not enough parking space