Application of Digital Technology to Promote The Management of Community Enterprise Groups Case Study: Baan Ngew Tambon Thongthani, Thawatburi District, Roi Et Province

Abstract

This research aims to 1) Study information on the application of digital technology to promote the management of community enterprise groups.
2) Develop a model for applying digital technology to promote the management of community enterprise groups. And 3) Transfer of knowledge and application of digital technology to promote the management of community enterprise groups. This research is a quantitative research. And qualitative research. By using survey research methods. Target group Is a group of 50 community enterprises. The researcher used a specific selection method. Which qualifies as a member of the Baan Ngew Community Enterprise Group. The tools used to collect data and use statistics in this analysis were interviews, research questionnaires which consisted of. Technology acceptance questionnaire, satisfaction questionnaire By using the basic statics such as percentage, mean and standard deviation. The research results were found that 1) The results of the study of the application of digital technology to promote the management of community enterprise groups by interviewing the leaders of the Ban Ngew community enterprise group found that. Ban Ngew Community Enterprise Group There is a need to use digital technology, namely Facebook, Page to be used as a publicity channel. Publicizing the performance of community enterprise groups. The results of the development of digital technology application models to promote the management of community enterprise groups were found that. The researcher has proceeded to create the pages which are Community Enterprise Group : Case Study : Baan Ngew, Tambon Thongthani, Thawatchaburi District, Roi Et Province. Number 316 people, or 63.20 percent. And 3) The results of knowledge transfer and application of digital technology to promote the management of community enterprise groups. Overall, it is at the highest level. (  = 4.58, S.D. 0.57) and The results of the Acceptance of digital technology in promoting the management of community enterprise groups The overall picture is at a high level. (  = 4.43, SD = 0.88)