Decisions from Thai tourists, who visit Wat Phra Chetuphon Wimon Mangkhalaram Rajwaramahawihan Temple

Authors

  • Thiradet Thadachaipakon College of Management University of Phayao
  • Pakamas Chairatana College of Management University of Phayao
  • Chawalee Na Talang College of Management University of Phayao

Keywords:

Tourism Elements, Thai tourists, Wat Phra Chetuphon Wimon Mangkhalaram Rajwaramahawihan

Abstract

The objective of this quantitative research is to study about Demographic characteristics that effects to Tourism Elements as follows: 1. Accessibility of Tourism, 2. Attraction of Tourism, 3. Activities of Tourism and 4. Ancillary of Tourism The data collection was gained from Thai tourists, who visit Wat Phra Chetupon Wimon Manghalaram Rajwaramahawihan. A 30 items of likert scale questionnaire was used to analyze the data. The participants were 400 Thai tourists, who visit the temple. Analyst the basic statistics of sample group with descriptive statistics, such as frequency, percent, average number and standard deviation. This research found that the decisions have made from the tourists participants were found in very positive way. Moreover, the results was found that the most important factors (a 4.22 level was reported) that made participants’ decision to visit the temple was Accessibility. The following factors were Attraction, including architectural elegance (structure) with highest number of level at 4.6. Follwed by a following factor, Tourism Activities such as Field Trip or Personal learning was also reported at 4.28.  The miscellaneous services such as sufficient toilets was continuously reported at 3.67.

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Published

2021-10-04

Issue

Section

บทความวิจัย (Research article)