The Potential Development of Management Practices of Ban Jong Ja Rern Community Enterprise Group, Wiang Chai, Chiang Rai

Abstract

The objectives of this research were the study of potential management and the way to develop the potential of community enterprise of Ban Jong Ja Roen Handmade product for sustainable development. This research was designed as a qualitative research. The method used for gather the information were participant observation, the interviewing with group leader and group member of community enterprise and government officer in a total number of 30 people, and a group talk with 15 representatives. Analyzed the information using Content Analysis and SWOT Analysis. The result revealed that community enterprise has a potential of leadership and systematically managed. The group leader is skilled in group management. For the group member and community, there’s a benefit allocation for the group member to encourage them. In the production, the handmade clothes and the processed products of handmade clothes were unique and had a quality that met the community product’s standard. The way to develop the community enterprise were: to promote the funding, the government should cooperate with the bank to support the low interest loaning. To interact with the outside of community, the network must be made and encourage a field study or visit a community continuously. To manage knowledge and information, a training for knowledge to create a product that could reach into the market in this modern day is essential. For the marketing, the online marketing must be encouraged more and give priority to the product design and modern packaging