The Ways to Develop the Cultural Tourist Attractions in Rattanakosin Island

Abstract

Even though cultural tourism sites in Rattanakosin Island were highly diverse, and possessed all 6 components of tourism elements, they were not known as widely as other primary tourist attractions like the Emerald Buddha Temple, the Grand Palace, or the Temple of Reclining Buddha. Therefore, the author decided to study the efficiency and practicability of the public relations and marketing strategy for cultural tourism sites in Rattanakosin Island, as well as working on the improvement guidelines for the cultural tourism sites via quantitative research. the author gathered the necessary data from specific samples of questionnaire participants, which consisted of 25 individuals from 4 groups, namely government sectors, private sector, marketeers, and local community leaders. The results indicated that many cultural tourism sites in Rattanakosin Island were considerably diverse, excellently conserved and kept in good condition, but unfortunately, insufficiency in facilities could still be found. As for public relations, the cultural tourism sites were publicized via both online and offline channels, providing easy access to tourists. However, public relations on government sectors were still underdeveloped, thus requiring optimization and more utilization of online channels. Lastly, government’s guidelines on the improvement of cultural tourism sites should encourage private sectors to participate in the improvement and conservation of the local tourism sites to attract more tourists, which would finally lead to a strong and sustainable tourism community.