Entrepreneurial Orientation, Market Orientation and Innovative Capability Influence the Business Performance of Digital Startup in Thailand

Abstract

The entrepreneurial orientation, market orientation and innovative capability influence the business performance of digital startup, are to study on the relationship of model’s entrepreneurial orientation, market orientation and innovative capability influence the business performance of digital startup in Thailand. The data is collected from 400 the owner of the establishment or the executive of the organization the software development and service business in Thailand, 280 responses rate return. The research found that entrepreneurial orientation model had a positive direct influence on market orientation,

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วิทยาลัยนวัตกรรมการจัดการ มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์^1*2*3

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innovative capability and business performance of digital startup. Innovative capability had a positive direct influence on business performance of digital startup. Market orientation hadn’t a positive direct influence on innovative capability and business performance of digital startup. However, digital startup should be attention to entrepreneurial orientation and innovative capability, because it’s can be increase digital startup’s performance.