Paradigm to Create a Trend in Tourism Decisions Follow in the Youtuber Footsteps

Abstract

Today's world is entering the digital age, the era of innovation in technology for boundless communication with the Internet, which plays an important role and influences people's behavior in everyday life by leaps and bounds. Many businesses have created digital platforms to make it easier for consumers to access the Internet. It can be used to exchange information or receive services faster. In particular, YouTube is one of the most popular communication and public relations channels in the world. This article aims to analyze and present the trend-building paradigm in YouTube travel decision making as a guideline for YouTuber to develop strategies for creating in order to make viewers know, understand and appreciate Thai tourism in a new and more interesting way, which will affect decisions follow in the YouTuber footsteps in the future and can continue to build on the sustainable growth of Thai tourism YouTube video clips for promoting Thai tourism to be more effective.