Factors Affecting Purchasing Decisions from Suppliers of Japanese Companies in the Central and Eastern Regions

Authors

  • Pornthep Jinbua Faculty of Business Administration, Thai-Nichi Institute of Technology
  • Surasit Udomthanavong Faculty of Business Administration, Thai-Nichi Institute of Technology

Keywords:

Factors Affecting Purchasing Decisions, Suppliers of Japanese

Abstract

The purposes of the research are 1. To prioritize factors affecting purchasing decisions from suppliers of Japanese companies in the central and eastern regions. 2. To analyze the influence of demographic factors (age of employment and job title) and purchasing decision factors (management, quality, price, delivery, service, financial statements, capability, sustainability) that influence purchasing decisions from Japanese companies. The method of this research was a quantitative technique aimed. The sample was used in the research were 364 persons from the sourcing officer and purchasing officer under the Japanese companies in the central and eastern regions of Thailand.Data were collected by questionnaires. The techniques and statistics were used Correlation coefficient analysis and One-Way ANOVA statistics. The results are as follows: different age demographic factors influence the purchasing decisions of different suppliers. Employees with 2-5 years of service had a higher level of opinion about the criteria for purchasing decisions from suppliers than those with 5 to 10 years of service. Different job titles There is no difference in rating level with respect to the criteria for purchasing decisions from suppliers. Supplier Assessment Factors After predicting the purchasing decision from the supplier, there are 3 variables, namely, Capability, Sustainability, and Service. Some hypotheses were accepted with statistical significance at 0.01

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Published

2022-11-16

Issue

Section

บทความวิจัย (Research article)