The Trend of Moving Forward of Thailand Tourism under Next Normal Situation

Abstract

COVID-19 epidemic severely affecting many countries around the world causing many changes in the daily behavior of the people, including the aspect of the tourism industry that has to be modified to a new service model and travel planning factors of tourists have also changed. Even if COVID-19 can be suppressed in the future, as for tourism, new planning may be needed with a greater emphasis on health and safety. This article aims to analyze the situation of Thai tourism business from the impact of the COVID-19 epidemic and the role of all sectors related to tourism that must work together to revitalize Thailand's tourism industry as a key engine in the country's economic and social development to be able to continue to grow as well, Including the presentation of the MOVE Model to help support tourism in Thailand to move forward more under normal circumstances in the next phase.