The Election Campaign Strategy of the Phumjaithai Party in the General Election, Compare A.D.2011 to A.D.2020

Abstract

This research was to study the Election campaign strategy of the Phumjaithai Party in the general election, compare A.D.2011 to A.D.2020, This research was a mixed-use research. both quantitative and qualitative The findings were as follows : 1) Political, economic and social contexts affecting the Bhumjaithai Party's election campaign. Affects the Bhumjaithai Party's campaign In Phatthalung Province Region 1, Songkhla Province Region 7 and Satun Province Region 2 have the same political context. The public favored the former political party that had been elected. As for the economy and society, these three provinces have remained largely unchanged and have similarities in ways of living both in terms of occupation and culture. 2) Election campaign strategies for 2011 and 2019. There is a similar strategy, using the strategy of selecting candidates who stand out in the campaign of the Bhumjaithai Party, stand out from both the House of Representatives candidates and also stand out in party policies and the party's members of the House of Representatives. Not leaving the area where people meet all the time and recommending the party's information is known to the people. Therefore, it can be considered that the Bhumjaithai Party has played a quality political role. People's disgust towards members of the former political party's House of Representatives led to a change and a political phenomenon in the lower southern region.