Development of Creative Tourism: A case study of Ban Jedlhang, Mueang Sa Kaeo, Sa Kaeo Province

Abstract

This research study The objectives were 1) to study the context and potential of Ban Chet Lang community, Muang District, Sakaeo Province; 2) to develop a creative community-based tourism route. This research is a participatory practice research. The data was collected by a brainstorming session using the Rapid Ideation technique, where the key informant was the community leader. Community Sage on Cashew Cultivation and Processing Leaders and members of the community enterprise group that grows and processes cashews at Baan Chet Lang Pa Ploen, Kasetsart Sub-district, consisted of 10 people. and a group of 7 tourism experimenters and a brainstorming operator It consists of a research team of 1 person. The moderator is knowledgeable. Expertise and high experience Use the interview guide as a brainstorming tool. and recording data from the beginning until the end of the conversation After collecting the information Data processing is performed by categorizing the data. Then translate the data into concepts to compile according to the principles of content analysis.

          The results of the research showed that 1. The community of the seven houses There is a fertile terrain between Tambon Tha Yaek and Tambon Sala Lamduan. It is located about 22 kilometers from Mueang Sa Kaeo District. It takes about 20 minutes by car or motorcycle. It is away from Sa Kaeo Provincial Government Center. The distance is about 32 km. It takes about 40 minutes to travel with a total population of 298 people, divided into 167 male population and 131 female population. In the village, the occupation is agriculture and general labor. Characteristics of the area of ​​the seven villages lowland Most of the area is agricultural land, such as eucalyptus farming. Cassava fields, rice fields, sugar cane fields have 3 seasons: rainy season, summer and winter, but most of the weather is hot and quite dry most of the time. Baan Chet Lam community started planting cashew trees since 1975, cultivating them from the Isan Green Project. Initially, it was planted in the end of the fields to solve the problem of drought and increase the forest area. Later, the produce has good taste and can be sold at a price that middlemen come to buy to the community. Therefore, the planting area has been expanded until now the planting area has increased to more than 500 rai and has established the Baan Chet Lang Paplen Community Enterprise Group to be a source for buying cashew nuts and processing cashews fully within the community. Solve the problem of oversupply and price pressure from middlemen There are attractions in the community that want to develop as a learning center: 1) Khok Nong Na Pa Ploen 2) Cashew Plantation 3) Pa Ploen Forest Plantation 4) Weir Chevable and 5) Ban Chet Lang Pa Community Product Distribution Center. Plearn 2. Natural agricultural tourism routes received 1 tourism route, 5 activities, brainstorming effect on the tourism route Most of the samples were female, aged 40-60 years, occupation, government service/state enterprise. bachelor's degree

               This research study suggested that the area should be continually developed into a concrete natural agricultural tourism. Learning resources should be developed. and facilities, access and security in a systematic manner with standards. The executives of the government sector concerned should have a policy to support the budget. and cooperation Researchers should increase product development to raise the level to certification. and develop planting and processing patterns to increase productivity and income for the community

Keyword:  Potential to be a community tourist attraction product development Cashew nut processing, natural agricultural tourism.