Satisfaction and decision in We Travel Together project with the people of Bangkok and vicinity.

Abstract

The objectives of this research were study the decision to buy and use accommodation and hotel services through the promotion of government tourism through the We Travel Together project. This research is a quantitative research by collecting data with a questionnaire. The population used in this study was 400 people and the data were analyzed by a packaged program using inferential statistics, including Chi-square, T-test and F-test. The results of the research revealed of making a decision to purchase and use accommodation and hotel services through the promotion of government tourism through the We Travel Together project. Overall, it was at a high level with an average of 4.09, accommodation with an average of 4.04, and tourist attractions with an average of 4.25, access to tourist attractions Overall, the average was 4.07, the activities were average 3.98, and the facilities at tourist attractions were average 4.11. It was found that beautiful tourist attractions attract people. The weather is good and the attractions are clean, tidy and safe. Overall, it was at the highest level with an average of 4.25.