Marketing Promotion and Online Communication that Effects the Decision to Travel to Koh Kood

Abstract

The objectives of this research were 1) to study the level of word-of-mouth marketing communication, content-oriented communication, and promotion of Koh Kood travel decision of Koh Kood Cabana club page followers; and 3) to study word-of-mouth marketing communication, content-oriented communication. And the promotion that affects the decision to travel to Koh Kood by followers of the Koh Kood Cabana Club page. The study subjects were followers of the volleyball club's Facebook page. The samples were 388 people at Koh Kood Cabana. The research tools were questionnaires. The statistics used to analyze the data were frequency, percentage, mean, standard deviation, T-Test one-way ANOVA, Pearson's correlation analysis, and Pearson's correlation analysis. Multiple linear regression analysis.

The research results showed that 1) word-of-mouth marketing communication Content-Based Communication and Promotion of Koh Kood Tourism Decision Making 2) Followers of Koh Kood Cabana Volleyball Club's Facebook page with different personal factors such as gender, age, status and average monthly income would make travel decisions. Koh Kood is no different. level of education and 3) word-of-mouth marketing communications and content-based marketing communications influenced Koh Kood travel decisions. As for the promotion, it does not affect the decision to travel to Koh Kood. Statistically significant at 0.05.