The Influence of Product Innovation and Process Innovation that affects the Sustainable Competitive Advantage through the Entrepreneurship of SMEs in SamutPrakan Province

Abstract

The purpose of this research was to study 1) to study the influence of microorganisms on the performance of microorganisms. 2) to study the influence of product innovation and process innovation on the ability of entrepreneurs in SMEs in SamutPrakan province; 3) to study the influence of product innovation and process innovation on the ability of entrepreneurs in SMEs in SamutPrakan province; Product innovation and process innovation through the ability of the operator to affect the ability to 4) To study the influence of entrepreneurial ability on sustainable competitiveness of SMEs in SamutPrakan province. The samples used in the study were the SMEs entrepreneurs in SamutPrakan province. The instrument used to collect data was a 5-level questionnaire. The data were analyzed by frequency, percentage, mean, standard deviation, and hypothesis test with multiple regression analysis.

                The results of the research revealed that product innovation, entrepreneurial ability, and positive impact on the ability of SMEs entrepreneurs in SamutPrakan Province achieved the overall business achievement at a statistically significant level of 0. 05 on product innovation, focusing on the development of new products, improved or more diverse products, and new products that meet today's market needs, as well as service design. In the new form, proactive public relations to build business reputation.