Promoting creative tourism in the tourist area of Koh Kret Nonthaburi Province

Abstract

This research study has the objectives to study the marketing mix of creative tourists traveling in the tourist area of ​​Koh Kret. Nonthaburi Province. This research is a Quantitative research. Primary data were collected from online questionnaire responses of 400 samples and analyzed the data with a software program using descriptive statistics (Descriptive statistics) using mean (Mean) and standard deviation (Standard Deviation) to achieve the objectives of this research study. The study was divided into 2 sections consisting of general personal information and tourism marketing mix.

          The results of data analysis using a packaged program using inferential statistics found that There was a correlation between the demographic characteristics of the creative tourists who traveled and the behavior of the creative tourists with gender, age, status, education level, occupation, income, which are components It is important to the behavior of creative tourists traveling in the tourist area of ​​Koh Kret Nonthaburi Province. By the behavior of Thai tourists traveling in the Koh Kret area Pak Kret District Nonthaburi Province travel for leisure/tourism by using a bus. There are 1-3 people traveling together. Most of them travel on Saturday-Sunday. Most of them have traveled twice. Cost of Travelling between 501-1,000 baht. Participating in pottery/batik painting activities. More than half will return to travel and will recommend others to come and travel.

          However, other marketing mixes still important to the decision of the traveler. In supervising the distribution of food and beverages to be diverse and hygienic. Continuous improvement of the surrounding environment of tourist attractions. There is strengthening cooperation with related agencies in the care of signs and road signs. Promoting and developing the process of selling souvenirs and payment process that facilitates tourists and or customers. Include more information about Koh Kret attractions via online media in order to be consistent with the behavior of using online media to find information about tourist attractions.