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This article examines the role of businesses under the concept of global environmental governance in an attempt to argue that apart from states and intergovernmental organizations such as the United Nations, the role of and the cooperation from multiple actors, including non-state actors such as businesses, are crucial in tackling global environmental problems, including desertification. It also asserts that profit- and wealth-driven businesses and sustainability-driven businesses can co-exist through the analysis of the role of the Elion Group, a case study of this article, in combating desertification in China’s Inner Mongolia.According to the findings, the Elion Group, as an eco-restoration company, plays a leading role in China's fight against desertification through the "Kubuqi Model," which involves close collaboration and partnership with the Chinese government, international communities, and local communities. Furthermore, the Elion Group demonstrates that profit-and wealth-driven businesses can coexist harmoniously with sustainability-driven businesses.
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