Attitude toward the elderly and social interaction: Approach toward an intergenerational society

Authors

  • Somkiat Eiamkanchanalai Chulalongkorn Business School, Bangkok 10330, Thailand
  • Nuttapol Assarut Chulalongkorn Business School, Bangkok 10330, Thailand
  • Suwanee Surasiengsunk Chulalongkorn Business School, Bangkok 10330, Thailand

Keywords:

attitude toward the elderly, intergenerational relationship, intergenerational society, lifestyle segmentation, social interaction

Abstract

This research aimed to study the Bangkok population aged 18-59 years in terms of their attitude toward the elderly and social interaction. The survey data of the lifestyle and values of the respondents were analyzed using two-step cluster analysis. The 1,020 respondents were classified into seven main clusters and 16 sub-groups based on their lifestyle and values. Attitude toward the elderly and the social interaction of individual sub-groups were also analyzed. Policies for improving attitude toward the elderly and social interaction enhancement for each sub-group were suggested to promote a harmonious intergenerational society.

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Published

05-01-2018

How to Cite

Eiamkanchanalai, S., Assarut, N., & Surasiengsunk, S. (2018). Attitude toward the elderly and social interaction: Approach toward an intergenerational society. Kasetsart Journal of Social Sciences, 40(3), 609–618. Retrieved from https://so04.tci-thaijo.org/index.php/kjss/article/view/242293

Issue

Vol. 40 No. 3 (2019): September-December

Section

Research articles

License

This is an open access article under the CC BY-NC-ND license http://creativecommons.org/licenses/by-nc-nd/4.0/