Attitude toward the elderly and social interaction: Approach toward an intergenerational society
Keywords:
attitude toward the elderly, intergenerational relationship, intergenerational society, lifestyle segmentation, social interactionAbstract
This research aimed to study the Bangkok population aged 18-59 years in terms of their attitude toward the elderly and social interaction. The survey data of the lifestyle and values of the respondents were analyzed using two-step cluster analysis. The 1,020 respondents were classified into seven main clusters and 16 sub-groups based on their lifestyle and values. Attitude toward the elderly and the social interaction of individual sub-groups were also analyzed. Policies for improving attitude toward the elderly and social interaction enhancement for each sub-group were suggested to promote a harmonious intergenerational society.
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Copyright (c) 2017 Kasetsart University
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This is an open access article under the CC BY-NC-ND license http://creativecommons.org/licenses/by-nc-nd/4.0/