Attitude toward the elderly and social interaction: Approach toward an intergenerational society

บทคัดย่อ

This research aimed to study the Bangkok population aged 18-59 years in terms of their attitude toward the elderly and social interaction. The survey data of the lifestyle and values of the respondents were analyzed using two-step cluster analysis. The 1,020 respondents were classified into seven main clusters and 16 sub-groups based on their lifestyle and values. Attitude toward the elderly and the social interaction of individual sub-groups were also analyzed. Policies for improving attitude toward the elderly and social interaction enhancement for each sub-group were suggested to promote a harmonious intergenerational society.