Personal Data Protection in Business Organizations

Main Article Content

Kitsuron Sangsuvan


                  The growth of technology and the change of human behavior increase the role of personal data.  Public and private entities rely on personal data to identify, contact, and locate an individual. Business organizations rely on personal data to create their strategies and operate their activities. More particularly, online business or e-commerce is growing and is heavily relying on personal data to drive transactions.  Personal data is more important to business entities. However, there are increasing data misuse and data breaches which cause damage to data subjects. Those actions are also considered the invasion of privacy.  Thus, data protection is essential for business organizations and data subjects.  This article will study and analyze the protection of personal data in business organizations. This article will also explore how “Hard Law and Soft Law in Corporate Governance” can increase the effectiveness of data protection.    

Article Details

How to Cite
Sangsuvan, K. (2019). Personal Data Protection in Business Organizations. KKBS Journal of Business Administration and Accountancy, 3(3), 95–108. Retrieved from
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