The Influence in Acceptance and Use E-Wallet System on the Behavior of Using Financial Services
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Abstract
The objective of this research was to study both factor of acceptance and use of technology and the influence of the factor that affect to use behavior through behavioral intention and attitude and direct affect use behavior. This research is quantitative research that applied the unified theory of acceptance and use of technology (UTAUT) to be conceptual framework. The 400 samples were e-wallet’s customers that live in Bangkok and vicinity and used online questionnaire to collect data. The data were analyzed by statistics and applied multiple regression analysis.
The results showed that the factors of acceptance and use of technology includes expectations of performance and effort social influence facilitation conditions price value Habit and perceived security the attitude factor towards e-wallet that is influenced by expectations both performance and effort. Social influence and facilitation conditions. It influences the intention of using an e-wallet as intent and attitudes become more influential, including facilitation condition and habit. Causing the behavior of using the e-wallet system of the customer groups Influences in the same direction of relationships which are consistent with applied concepts. This research would benefit provider networks for improvement and development to have effective and security work and provide comprehensive financial services results of
e-wallet’s customers.
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