Community Based Tourism Management of Ban Pon, Tambon Pon, Amphoe Kammuang, Changwat Kalasin

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Gannika Gerdsawat
Maythawin Polnyotee
https://orcid.org/0000-0003-2648-6494
Chichaya Leruksa

Abstract

        The study of Community- based Tourism Management of Ban Pon, Tambon Pon, Amphoe Kammuang, Changwat Kalasin aimed to 1) to study the tourism management of Ban Pon  2) to analyze the ability for managing tourism of Ban Pon 3) to present the guidelines for tourism development to Ban Pon. The research is mix method. The quantitative data collected from 362 questionnaires and the qualitative data collected from in-depth interview with related organizations. The data was analyzed by descriptive statistics and content analysis.


        The result of this study showed that the most of the sample group was female, age range 45-49 years, marital status, primary education level, agriculture occupation and income per month between 5,001-10,000 baht. The participation of community tourism management was at high level ( X= 4.08). The highest value was physical (X = 4.21) and the lowest value is management ( X= 3.85). The potential of tourism components (5A’s) was high ( X= 4.14) the highest value was attraction (X = 4.18) The lowest value was amenity (X= 4.07). There are 3 guidelines of tourism development are guideline of human resource capacity development, guideline of promoting participation in community based tourism management and guideline of development of community based tourism elements to have the potential to support tourism.

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How to Cite
Gerdsawat, G., Polnyotee, M., & Leruksa, C. (2022). Community Based Tourism Management of Ban Pon, Tambon Pon, Amphoe Kammuang, Changwat Kalasin. KKBS Journal of Business Administration and Accountancy, 6(2), 62–80. Retrieved from https://so04.tci-thaijo.org/index.php/kkbsjournal/article/view/249775
Section
Research Articles

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