Key Success Factors and Design Thinking for Beginning Determination Startup Business of Generation Z Population in Bangkok

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Rujira Chalearmchokwattana
Petcharut Viriyasuebphong
Sarunya Sangelimsuwan

Abstract

       The finding that key success factors and design thinking for beginning determination startup business of generation z population in Bangkok have purpose 1) study and survey the opinions of the generation z groups on the success factors of startup 2) study the path of success factors affecting the intentions of starting a generation z startup business in Bangkok 3) study the adaptive influence of design thinking. The quantitative study focuses on generation x living in Bangkok, who are interested in beginning determination startup business for generation z population in Bangkok. Data were analyzed with descriptive statistics to determine the percentage, arithmetic mean, and standard deviation. A multiple regression equation tests was conducted to test the research hypotheses. The research found that most respondents were by age 19-24, income minimum of 25,000 bath have interested of starting a business startup within 6 months by type of business that the most of interesting business startup E-Service have The key success factors of startup business 1) Business plan 2) New idea 3) Teamwork 4) Timing then branding of startup business 1) Specify target group 2) Identity brand 3) Design brand and key success of design thinking 1) Ideate 2) Define target 3) Empathize. The hypothesis test found that Key Success Factors and Design Thinking for beginning determination startup business of generation z population in Bangkok a statistical significance level of p<0.05

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Chalearmchokwattana , R., Viriyasuebphong, P. ., & Sangelimsuwan, S. . (2022). Key Success Factors and Design Thinking for Beginning Determination Startup Business of Generation Z Population in Bangkok. KKBS Journal of Business Administration and Accountancy, 6(2), 97–116. Retrieved from https://so04.tci-thaijo.org/index.php/kkbsjournal/article/view/249964
Section
Research Articles

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