Makoto Marketing: The Japanese Style Sincere Marketing Course

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Published: Jan 27, 2023
Keywords:
Marketing

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Yanisa Yanatham
Faculty of Communication Arts, Sriprathum University Khon Kaen

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How to Cite
Yanatham, Y. (2023). Makoto Marketing: The Japanese Style Sincere Marketing Course. KKBS Journal of Business Administration and Accountancy, 6(3), 163–170. Retrieved from https://so04.tci-thaijo.org/index.php/kkbsjournal/article/view/261097
Issue
Vol. 6 No. 3 (2022): September - December
Section
Book Review
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The articles published in the journals are the authors' opinions, not the opinion of the editorial team or administrative staff. The articles published is copyright of the Journal of Business Administration and Accounting, Khon Kaen University.

References

Kotler, P. & Armstrong, G. (2016). Marketing: An introduction. 13th ed. Upper Saddle River, NJ.: Pearson.

Sakamoto, K. (2019). Start with heart the company go further. Bangkok: Heart Work. (In Thai)

Kritinee Pongtanalert. (2021). Makoto Marketing: The Japanese Style Sincere Marketing Course. 5th ed. Bangkok: The Cloud. (In Thai)