Published: 2022-12-09

Research Articles

Role of Service Innovation in Enhancing Loyalty to Online Travel Agencies

Vatanyoo Rasmidatta

1-20

Video Abstract pdf

The Influence of Employees’ Knowledge as a Moderator on the Relationship Between Total Productive Maintenance and Production Efficiency: A Case Study of Auto Parts Manufacturing Company in Chonburi Province

Boonta Klahan , Tipparat Laohavichien

21-41

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Antecedents of Relationship Quality in Thai Traditional Retailers

Siriluk Beawbunjong, Patchara Tantiprabha

42-58

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Stock Returns Predictability and Adaptive Market Hypothesis

Ramede Khunnawanaphong

59-76

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Tendencies Toward the Application of Digital Technology for Administration in the Local Administrative Organizations: The case study of the municipalities in Khon Kaen Smart City Area

Jackrit Kamudhamas

77-101

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Study of Influence of Continuous Improvement as the Mediator Linking Human Resource Management and Organizational Learning to Operational Performance in Industrial Estates, Pluak Daeng District, Rayong Province

Paradorn Piwpong , Sumalee Ramnust

102-122

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The Impact of Service Innovation as a Mediator Effecting on Intentions of Online Shopping Among LGBTQ + Consumers in Thailand.

Khunakon Pantawan , Kanjana Hinthaw

123-144

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Tourism Development Guidelines for the Army Land Project: The 210 th Military Circle, Phra Yot Muang Kwang Military Base, Nakhon Phanom province

Thararat Mahapun , Ochanya Buatham

145-162

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Book Review

Makoto Marketing: The Japanese Style Sincere Marketing Course

Yanisa Yanatham

163-170

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