Comparative Analysis of Thai and International Tourists' Needs Toward Cultural Tourism in Songkhla Province
Article Sidebar
Main Article Content
Abstract
This research aims to investigate the exploratory factor analysis of Thai and International tourists’ needs toward cultural tourism, and to compare Thai and International tourists’ need toward cultural tourism in Songkhla province. 418 Self-administrated questionnaires were collected, and the data were analyzed using descriptive statistics, Exploratory Factor Analysis, Independent Samples t–test, and One–Way ANOVA. The results of exploratory factor analysis found six components of tourists’ need toward cultural tourism including amenities, accessibilities, attractions, activities, available package, and ancillary services. Research finding indicated occupation has significant differences between the groups of Thai and International tourists’ need in accessibilities component.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
The articles published in the journals are the authors' opinions, not the opinion of the editorial team or administrative staff. The articles published is copyright of the Journal of Business Administration and Accounting, Khon Kaen University.
References
Aneksuk, B. (2014). Visit: Concepts and theories of cultural tourism. Phitsanulok: Naresuan University Press. (In Thai)
Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97-116.
Buhalis, D., & Spada, A. (2000). Destination management systems: Criteria for success - exploratory research. Information Technology & Tourism, 3(1), 41-58.
Chaisaengpratheep, N., & Phakpraphai, C. (2021). Exploratory Factor Analysis of Tourists’ Satisfaction Who Visit Wat Phra That Phanom, Nakhon Phanom. Journal of Humanities and Social Sciences Nakhon Phanom University, 12(1), 123-136. (In Thai)
Choibamroong, T. (2006). Compilation of articles in the International Journal of Thai Tourism. Bangkok: Thailand Research Fund (TRF). (In Thai)
Chuenjai, N., & Peunpothong, K. (2013). Behaviors and needs of domestic tourists in the Sisaket Province. Journal of Multidisciplinary in Social Sciences, 8(3), 51-60. (In Thai)
Chuenjitsiri, J. et al. (2019). Kimyong-Santisuk Model: Cultural Capital Development based on Strengthening Community Identity. Bangkok: Thailand Science Research and Innovation. (In Thai)
Chunhabunyatip, P. (2023). Spiritual tourism and travel decision of Naga Cave Tourists, Bueng Kan, Thailand: Roles of social media, tourist experience, religious belief, and word of mouth. KKBS Journal of Business Administration and Accountancy, 7(3), 9-30.
Collier, A., & Harraway, S. (1997). Principles of tourism. Auckland: Longman.
Cooper, C., & Boniface, B. G. (1998). Geography of travel and tourism. 3rd ed. Oxford: Butterworth Heinemann.
Cronbach, L. J. (1984). Essentials of psychological testing. 4th ed. New York: Harper & Row.
Department of Cultural Promotion. (2019). Creative economy toward cultural community tourism. Retrieved April 29, 2024, from http://www.culture.go.th/culture_th/ewt_news.php?nid=3980&filename=index (In Thai)
Galloway, A. (2005). Non-Probability Sampling. In K. Kempf-Leonard (Ed.), Encylopedia of Social Measurement (pp. 859-864). 2nd. ed. Amsterdam: Elsevier.
Hair, J.F., Black, W.C., Babin, B.J., & Anderson, R.E. (2014). Multivariate data analysis. 7th ed. Upper Saddle River, N.J.: Pearson Education.
Hertzog, M. A. (2008). Considerations in determining sample size for pilot studies. Research in Nursing & Health, 31(2), 180-191.
Jansson-Boyd, C. (2019). Consumer psychology. 2nd ed. London: McGraw-Hill Education.
Jittangwattana, B. (2005). Tourism industry. Bangkok: Tourism Academic Center of Thailand. (In Thai)
Leartwasurat, S. (2010). Guideline of tourism management for the surrounding area of Khao Yai National Park. Bangkok: Chulalongkorn University. (In Thai)
Maslow A.H. (1954). Motivation and personality. New York: Harper and Row.
MGR Online. (2023). Office of Small and Medium Enterprise Promotion revealing the trend of cultural tourism with community lifestyles coming on strong after Covid, growing by 155%, creating a value of more than 200 million Baht. Retrieved April 29, 2024, from https://mgronline.com/smes/detail/9660000067036 (In Thai)
Ministry of Tourism and Sport. (2024a). Domestic tourist statistics. Retrieved April 25, 2024, from https://www.mots.go.th/news/category/411 (In Thai)
Ministry of Tourism and Sport. (2024b). Domestic tourist statistics. Retrieved April 25, 2024, from https://www.mots.go.th/news/category/766 (In Thai)
National Tourism Policy Committee. (2023). The third national tourism development plan (2023-2027). Bangkok: Office of the Permanent Secretary, Ministry of Tourism and Sports. (In Thai)
Paso, P. (2011). Guideline for development of cultural tourism in Roi-et province: Faculty of Sports Science, Chulalongkorn University. (In Thai)
Pelasol, J. (2012). Igcabugao: A potential tourist destination in the southern part of Iloilo. Philippine International JPAIR Multidisciplinary Research, 1(1), 269-278.
Ratanasuwongchai, N. (2011). Cultural development strategies. Humanities Journal, 18(1), 31-50. (In Thai)
Somjai, U., & Na Lamphoon, P. (2020). Behaviors and needs of tourists toward cultural tourism in Bangchalong sub-district, Bangpli district, Samutprakan province. Liberal Arts Review, 15(2), 13-27. (In Thai)
Sukkorn, C. (2019). Cultural tourism in Thailand. Journal of Sustainable Tourism Development, 1(2), 1-7. (In Thai)
Thansettakij. (2024). Revealing the top 5 countries to enter Thailand, pushing foreign tourists to over 28 million by 2023. Retrieved April 29, 2024, from https://www.thansettakij.com/business/tourism/584929 (In Thai)
Thansettakij. (2023). Tourism Authority of Thailand raises the level of Soft Power in 5 dimensions in 5 regions. Retrieved April 29, 2024, from https://www.thansettakij.com/business/tourism/576214 (In Thai)
Tongboonchoo, P., Poonpipat, V., Saraboon, S., & Chusakul, W. (2022). Tourists' demand on cultural tourism along the Thai fabric route in Loei province. Research and Development Journal, 17(62), 61-71. (In Thai)
Treekun R., & Phakpraphai, C. (2023). The exploratory element analysis of tourism potential tourist attractions outside Roi Et Province. Journal of SaengKhomKham Buddhist Studies, 8(1), 1-15. (In Thai)
Voranithipak, A. (2023). Philosophy of social sciences and analysis of Abraham H. Maslow's hierarchy of needs theory. Thai Research and Management Journal, 4(3), 57-71. (In Thai)
Yamane, T. (1973). Statistics: An introductory analysis. 3rd ed. New York: Harper & Row.