Published: 2024-12-24

Invited Article

A Guide to Event Study Methodology: Perspectives and Applications in Business Market Research

Bilal Khalid

1 - 12

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Research Articles

Online Shopping Experience and Online Impulse Buying: A Perspective of Young Online Consumers in Guizhou, China

Junning Qiu, Peevara Parnitvitidkun, Chonnatcha Kungwansupaphan

13 - 29

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Developing Comprehensive Agricultural Supply Chain International Courses and their Key Market Driven Topics by Using Grey Relational Analysis (GRA)

Tzong-Ru Lee, Pensri Jaroenwanit, Yong-Shun Lin

30 - 48

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Internal and External Factors Affecting Risk Management in Credit Services to Members of Agricultural Cooperatives and Farmers in Loei Province, Thailand

Ratchanee Kaew-arsa, Anchalee Kokanuch

49 - 63

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Comparative Analysis of Thai and International Tourists' Needs Toward Cultural Tourism in Songkhla Province

Teerasak Jindabot, Nattakan Rattanapan, Nontipak Pianroj, Duangtida Pattano, Patcharaporn Bunlueng, On-anong Sattayarak

64 - 80

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Attitudes of Generation X and Y towards Buying Second-hand Dwellings

Verawan Sornatthakit, Dichapong Pongpattrachai

81 - 95

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