Published: 2026-08-31

Research Articles

Relationships among Service Quality, Customer Expectations, Attitudes, and Revisit Intention: A Study of Pet-Friendly Shopping Malls in Bangkok, Thailand

Nanpassakorn Ritpanitchajchaval, Suwaree Namwong, Kulsiri Worakul, Pichsinee Soonsap

1 - 17

PDF

The Influence of Social Proof on Fear of Missing Out (FOMO) and Purchase Behaviour on Online Platforms

Sutheera Munsaen, Chat Chuchuen, Thatphong Awirothananon, Jakkapong Sukphan

18 - 33

PDF

From Green Calyces to Market Value: A Qualitative Analysis in Butterfly-Pea Supply Chain among Thai Small and Medium Enterprises

Nuatip Sumkaew, Chuenjid Kongkaew, Keatrawee Maneesawet

34 - 53

PDF

Hierarchy, Legitimacy, and Differentiated Voice: Cross-National Evidence from Asia

Pao Virojphan

54 - 80

PDF

Financial Sustainability in Mission-Differentiated Regional Universities: Exploratory Evidence from Thailand’s Rajabhat System

Wikrant Paukmongkol

81 - 107

PDF

The Influence of Entrepreneurial Orientation and Dynamic Capabilities on Competitive Advantage of Thai-Cambodian Entrepreneurs

Pennaruemon Chara, Chonnatcha Kungwansupphan, Ubonwan Suwannapusit

108 - 130

PDF