A structural equation model of casual factors influencing the decision-making of solo travelers in Thailand
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Abstract
Research on structural equation model of casual factors influencing the decision-making of solo travelers in Thailand aims to develop a model of structural equation factors influencing the decision of solo traveler in Thailand, which collects data from a sample of 400 samples of solo traveler. Relationship analysis by testing hypotheses from Structural Equation Model Analysis (SEM). The results of the research revealed that the driving factors include the need for independence, which influences the travel decision of solo travelers in Thailand.
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