พฤติกรรมการใช้สื่อของเกษตรกรผู้ปลูกผลไม้ในอำเภอดำเนินสะดวก จังหวัดราชบุรี

Abstract

farmers and media usage behavior of the fruit formers in
Damnernsaduak District, Ratchaburi Province and 2) to compare the
media usage behavior of the fruit farmers in Dammernsaduak District,
Ratchaburi Province base on background, character of the fruit
profession and social membership participation. The 367 fruit famers in
Damnemsaduak District, Ratchaburi Province were the sample of the
study. The questionnaire was the instrument for the data collection.
The percentage, mean, standard deviation. t-test, One-way ANOVA and
LSD were the statistical analysis at .05 level of statistical significance.
The result of the study found that majority of the sample has
the data access behavior and Mediausage at moderate level. Most of
the sample provided the agricultural Media usage, the rest were
content behavior of Media usage and Media resources, respectively.
The hypothesis testing found that: 1) Sample with different age level of
education, family income, number of family had different media usage
behavior, at 0.05 of statistical significance 2) the different agricultural
plantation of the fruit farmer had the different media usage behavior at
0.05 of statistical significance. On the other hand, the different
agricultural land possession and main profession of fruit farmers had
the nondifferent media usage behavior. Also, 3) the different social
position of the fruit farmers had the different media usage behavior at
0.05 level of statistical significance. But, the different agricultural
institution of the fruit farmers had the nondifferent media application
behavior.