Ways to develop the ability of local community merchants to welcome foreign tourists at Lat Mayom floating market, Bangkok

Abstract

Due to the remarkable way in which floating markets reflect Thai culture, way of life and local cuisine, they have become popular tourist attractions for both Thai and foreign tourists.      In order to prepare local merchants to impress foreigners, this research aims to 1) investigates the problems and needs of the local merchant community and 2) seeks to identify ways to improve the ability of local community merchants to welcome foreign tourists. The research is qualitative in nature; data were collected through In-depth interviews and focus groups. There were 26 research participants, comprising the head of the local community and local community merchants. Conclusions were drawn from thematic analysis of the data.

            The results of the research suggest four strategies for developing the local merchant community at the floating market: 1) development of English communication skills and knowledge of tourism management; 2) preservation of the environment of the floating market through the participation of locals; 3) improvement of boat ride operators’ awareness of tourist safety; and 4) raising the awareness of local merchants regarding the conservation of the cultural authenticity of Lat Mayom Floating Market so as to present Thai culture to foreigners. It is the recommendation of this research that cooperation among networks of tourism stakeholders is essential for the development of the tourism industry.