The Strategies for Bartender Skills Development in Hotel

Abstract

The purposes of this research were to; 1) study the service attitude of hotel Bartenders in Phetchaburi and Prachuap Khiri Khan provinces 2) study the service quality of hotel Bartenders in Phetchaburi and Prachuap Khiri Khan provinces 3) study the hotel Bartender skills development approach in Phetchaburi and Prachuap Khiri Khan provinces. The research was shown in qualitative research. The data were collected from documentary and In-depth interviews with the 14 key informants from the 7 hotels, registered under the Hotel Act in Phetchaburi and Prachuap Khiri Khan provinces.  

           The research results in terms of the service attitude of hotel Bartenders revealed that the hotels encourage speak-up, work-family culture, adaptability skills, emotional control, handling of uncomfortable situations, pride, and work ethics. The research results in terms of service quality of hotel Bartenders were consisting of, 1) Listening to suggestions from service recipients and 2) Providing reliable, dependable service. 3) Provide services as promised 4) A wide range of services 5) Offer a service that exceeds expectations 6) Focus on providing excellent service in every service period 7) Always pay attention to creating a drink menu.            The research results in terms of the hotel Bartender skills development approach were revealed that Bartender skills development consisted of 1) Proactive personnel development strategy, 2) Adaptation strategy,3) Push strategy, 4) Flat organization strategy, 5) Value strategy, 6) Happiness strategy, 7) Enhance language skill strategy, information technology skill strategy, cross-cultural skill, and 8) Enhance specific bartender skills.