Enhancing Tourism on Charming Cultural Heritage Through Design and Creative Storytelling, Chakungrao City Kamphaeng Phet Province

Abstract

The objectives of this study are 1) to synthesize and select outstanding cultural heritage to promote creative tourism in Chankangroa City, Kamphaeng Phet province 2) to enhance the charming of cultural heritage tourism through creative storytelling in Chakangroa City, Kamphaeng Phet province and 3) to establish mechanism for elevating the enchantment of cultural heritage tourism through creative storytelling in Chakangroa city, Kamphaeng Phet province. The result revealed that 1) through synthesis and selection, six prominent cultural heritages were identified to promote creative cultural tourism in Chakangrao City, Kamphaeng Phet Province. These cultural heritages are as follows: (1) Kamphaeng Phet Historical Park (2) Phra Borommathat Nakhonchum Tample (3) Nop Phra-Len-Pleng Festival (4) Wangphrathat Tample (5) Sart Thai and Kluai Khai Banana Festival and (6) Kamphaeng Phet City Pillar Shrine; (2) In enhancing cultural heritage tourism through creative design and storytelling in Chakangrao City, Kamphaeng Phet province ,it was found that it is advisable to tell stories through media that allow tourists to actively participate, exchange, and create travel experiences.Therefore, there should be a storytelling approach that incorporates souvenir products of 10 products (3)There are five approaches: (1) production (2) distribution (3) public relations (4) use as souvenirs and (5) use of QR Code technology to create a elevating mechanism to enhance cultural heritage tourism through creative design and storytelling in Chakangroa City, Kamphaeng Peht province.