Development of Communication to Raising Awareness for Sustainable Conservation of Khao Erawan Limestone Mountain in Chongsarika Community

Abstract

This research employed qualitative methods to explore: 1) the current situation and communication challenges related to raising conservation awareness of Khao Erawan limestone mountain, located in Chong Sarika Subdistrict, Phatthana Nikhom District, Lopburi Province; and  2)sustainable communication approaches to promote conservation awareness of Khao Erawan through collaboration with local communities and relevant social stakeholders. A total of 50 participants were selected using purposive sampling. Research tools included document analysis,  field surveys, interviews, focus group discussions, and public forums. The findings revealed the following: 1) community leaders consistently played a key role in facilitating communication with local residents, primarily through word-of-mouth. These informal communication methods were effective among youth, emphasizing the natural and archaeological significance of Khao Erawan. Additionally, the wheel and star network models were employed to structure community communication. 2) communication approaches to promote conservation awareness in the community were as follows: 2.1) communication took the form of interpersonal communication, group communication, and intergroup communication. 2.2) a communication network was developed based on mutual understanding among community members, aiming to inspire conservation efforts. This also included forming working groups, building collaborations with relevant stakeholders, expanding partnerships, and creating platforms for knowledge sharing at both community and provincial levels. 2.3) workshops were organized to provide knowledge and facilitate the exchange of ideas between the community and network partners. 2.4) promotional materials, such as brochures introducing Khao Erawan, were produced to disseminate knowledge and raise awareness about the mountain’s value.