A New Era Organizational Management Model for the Manufacturing Sector in Thailand’s Eastern Provinces
Keywords:
Modern organizational management, Strategic leadership, Digital culture, Innovation culture, Human capital and skillsAbstract
This study focuses on the management of modern organizations in the manufacturing sector in the Eastern provinces of Thailand. The research objectives were to: (1) examine the general characteristics of manufacturing organizations and the significance of factors influencing the success of modern organizational management, (2) develop a modern organizational management model for the manufacturing sector, and (3) assess the practical applicability of the developed model. A mixed-methods research design was employed, collecting quantitative data from 500 manufacturing organizations and qualitative data from three experts. Data were analyzed using descriptive and inferential statistics. The results indicate that most organizations are medium-sized, have been operating for 5–10 years, have annual revenues of less than 100 million baht, and are located in Chonburi province. The level of importance of factors influencing organizational success was found to be high, with the most significant factor being innovation culture, followed by strategic leadership, digital culture, sustainability and governance, and human capital and skills. The modern organizational management model revealed that organizational success significantly depends on strategic leadership, digital culture, innovation culture, human capital and skills, and sustainability and governance (p < .01). The model demonstrated good fit with empirical data and met standard statistical criteria (χ²/df, CFI, TLI, RMSEA), indicating its practical applicability for enhancing management processes aimed at efficiency and sustainability.
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