A Model of Creative Tourism for Cultural Preservation of the Ethnic Group in Srisaket Province

Abstract

     The objectives of the study were to investigate creative tourism for ethnic group preservation in Srisaket Province and to draw model of creative tourism for ethnic group preservation in Srisaket Province.  The research population was composed of the tourism representatives of public sections, entrepreneurs, communities, folk intellectuals, and academics. Totally 102 representatives were selected by purposive sampling as the informants.  The data were accumulated by in-depth interview and analyzed by its content.   The results were found that there were four ethnic groups in Srisaket Province (Lao, Souy, Yeo, Khamer). Thus, Srisaket Province was diversity in culture which became resources for creative tourism such as archaeological sites, food, costume, languages, rites, and festivals. All of them valued to history, aesthetics, societies, education and economics. The model of creative tourism in ethnic group preservation in Srisaket Province was classified into four parts:  the components of creative tourism, the characteristics of creative tourism, the process in creative tourism management, and the activities in creative tourism.