Guidelines for Tourism Development in Mae Sot District, Phop Phra District and Mae Ramat District to support the expansion of the East-West Economic Corridor-EWEC the Special Economic Zone "Nakhon Mae Sot" Guidelines for Tourism Development in Mae Sot District, Phop Phra District, and Mae Ramat District to Support the Expansion of the East-West Economic Corridor-EWEC the Special Economic Zone “Nakhon Mae Sot”

Abstract

This quantitative research studied the guidelines for tourism development in Mae Sot district, Phop Phra district, and Mae Ramat district to support the expansion of the East-West Economic Corridor-EWEC the Special Economic Zone “Nakhon Mae Sot”. By studying personal factors, both tourism behavior and marketing mix components and comparing by classifying personal factors of tourists. As well as the concept of community participation and the concept of tourism development of the government. The sample group consisted of 460 of tourist who travel in the area of East-West Economic Corridors, Special Economic Zone "Mae Sot", using Weiers formula, (2005) using Proportion Sampling.

  The results suggested that most tourists were female, aged 31-40 years, studying undergraduate level. Work experience less than 3 years, monthly income less than 10,001 baht per month. Tourist attractions of tourists found that, the main purpose of tourism is to decelerate down. There are 2-3 members traveling together with the full travel cost per trip is not more than 5,000 baht. It takes 1-3 days to see. Find tourist information from the internet. The level of opinion of tourists in Mae Sot Special Economic Zone about marketing mix overall at a high peak. When considering each aspect, it was found that the aspect that suffers the most opinions about the marketing mix is products and services. Prosecuted by the service process physical components, cost, staff position, distribution channels, and the least is marketing promotion. considering each aspect, it was found that in terms of trade and service, price, location, promotion, marketing. The overall physical service personnel process is at a high level.

Keywords: Tourism Behavior, Marketing Mix, Community Participation, Tourism Development, Special Economic Zone