The Management of Achieve Competitive Advantages of Hostel in Muang District, Chiang Mai Province

Abstract

  The objectives of this research were 1) to study factors in the service of hostel in Muang district Chiang Mai Province, and 2) to manage the competitive advantage of hostel in Muang District, Chiang Mai Province. This research was divided into two parts: 1) quantitative data was collected by using questionnaires with 400 samples from random sampling of customers of 148 hostels in Muang District, Chiang Mai Province. The quantitative data was analyzed by using statistical data analysis such as percentage, average, standard deviation, T-test, F-test and LSD to determine quality of service strategy of hostel in three aspects: 1. Customer Oriented, 2. Continual Improvement, and 3. Participation of Employees. 2) Qualitative data was collected by in-depth interviews of five experts to gather information for competitive advantages based on the theory of competitive advantage which was divided into four articles: 1. Efficiency, 2. Quality, 3. Innovation, and 4. Responsiveness, then focus group discussion was performed to get completeness of information.