The Driving of Grassroots Econom The Driving of Grassroots Economy Through the Process of Participation by Creating Specifications for the Herbal Products of the Triphala Club from Chae Son Sub District, Mueang Pan District, Lampang Province The Driving of Grassroots Economy Through the Process of Participation by Creating Specifications for the Herbal Products of the Triphala Club from Chae Son Sub District, Mueang Pan District, Lampang Province
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Abstract
The objectives of this research were (1) to study community participation in order to support the operation of the Herb Conservation Club of Lampang Province (2) to analyze the marketing process of Triphala which will increase sales and (3) to create specifications for the Triphala drinking water products by the Herbal Conservation Club to have quality and standards and be accepted by herbal consumers. It was a participatory action research. The tools were a semi - structured interview form and a community forum. The informants were members of the community enterprise group, members of the Herb Conservation Club, community leaders. Data was analyzed by content.
The results showed that the Chairman of the Herbal Conservation Club, the committees and members of the community enterprise groups, community leaders, and raw material suppliers have coordinated and participated in thinking, participating in activities, evaluating, receiving benefits, and continuously solving the club's problems. Most marketing processes are sold in Lampang and neighboring provinces. The product has been processed into four types which are herbal water, Triphala water, Samo Piphek water, Samo Thai water and Makhampom water. Both wholesale and retail as well as the distribution of raw materials to herbal networks throughout the country by bringing the mechanism of digital marketing to present products via social media, Facebook, YouTube, blog posts and LINE application. Besides, the creation of specifications for the Triphala drinking water product according to the Thai herbal standards as according to the requirements of the National Reform Commission No. 1441/2556, gives consumers the confidence in Triphala products. Also the people in the community, Herbal conservation clubs, and community enterprise groups have increased incomes and have improved the quality of life of those involved.
Keywards: Triphala Herbal Products, Participation, Grassroots Economy, Digital Marketing, Specifications for the Triphala
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