การเพิ่มมูลค่าผลิตภัณฑ์ลำไยอบแห้งของจังหวัดเชียงรายสู่เกษตรมูลค่าสูงเชิงสร้างสรรค์

Abstract

Research on adding value to dried longan products of Chiang Rai Province towards creative high-value agriculture. The objective is to study the uniqueness of the dried longan products of the Dried Longan Community Enterprise Group. Chiang Rai Province Design packaging to increase the value of dried longan products of the Dried Longan Community Enterprise Group. Chiang Rai Province and develop marketing channels for dried longan products of the Dried Longan Community Enterprise Group. Chiang Rai Province It is a document research (Documentary Research) and field research (Field Research) by collecting data using in-depth interviews. non-participant observation and group discussion The results of the study found that Dried longan products from Chiang Rai Province Use E-Do longan It is the variety that is most suitable for drying. The texture is better than other varieties. It has a thick texture, small grains, and flaky texture. When dried, it has a beautiful color. Dried longan products of the community enterprise group Chiang Rai Province has 2 types: (1) Dried longan with the skin on (2) Dried longan with the seeds cored. The uniqueness of the dried longans of the Dried Longan Community Enterprise Group Chiang Rai Province It is a dried longan that looks golden yellow. It has a sweet scent. Thick and large pieces It is completely dry and not clumped together. The taste is sweet and gentle, not sharply sweet.

Packaging design adds value to dried longan products of the Dried Longan Community Enterprise Group. Chiang Rai Province The research team has designed a packaging that looks like a clear dried longan cylinder. When packed, the product inside can be clearly seen. Specify the product name, package quantity, and the design pattern includes a longan shape. longan pattern painting that refers to dried longan products The colors of the packaging emphasize white, yellow, gold, and brown to reflect the uniqueness of dried longan. and the development of marketing channels for dried longan products of the Dried Longan Community Enterprise Group. Chiang Rai Province Online marketing channels will be a medium of public relations for general consumers to know about dried longan products in Chiang Rai province. Strengthen communication channels between producers and consumers. and shows the potential and strength of the dried longan community enterprise group Chiang Rai Province.