THE ASSESSMENT OF SOCIAL IMPACT AND SOCIAL RETURN ON INVESTMENT FOR SOCIAL SERVICES A CASE STUDY OF THE CREATE KNOWLEDGE PROJECT TO CAREER COMMUNITY PROMOTION: HEALTHY MASSAGE NAKHON NAYOK AND SRAKAEW PROVINCES
Keywords:Assessment, Social Impact, Returns on Investment
This Study is an assessment of a case study project. The purpose of this study was to assess the social impact and social return on investment of The Create Knowledge Project to Career Community Promotion: Healthy Massage in Nakhon Nayok and Srakaew Provinces. The key Informants were people who participants in project 87 persons by Purposive Selection. The method of focus groups and In-depth Interview were a tools for data collection from a discussion of stakeholders. The process inputs, activities, output and outcomes/impacts were concluded by the focus groups and In-depth Interview. In addition, they analyzed the deadweight, attribution and drop-off and financial proxy for each impact in order to calculate the social returns on investment (SROI).
The study found that the project had the net present value of 8,317,302 baht, the social returns on investment of 2.7 meaning that one baht on investment can create social benefits of 2.7.
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