Vol. 22 No. 1 (2024): January - June 2024

Research Articles

• Effect of Airport Experiences on Happiness, Satisfaction and Image of Mae Fah Luang-Chiang Rai International Airport

  Nisit Papuan, Suree Khemthong, Puripat Charnkit

  1-21

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• Organizational Culture Factors Affecting the Achievement of Central Excise Department

  Nutsara Buttara, Jirawat Metasuttirat, Narathip Sriram

  22-40

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• Development of Participatory Business Model Canvas to Increase Business Capability of Ban Siao Processed Fruit Community Enterprise

  Pumsak Pantang, tanakij thamee, Dussadee ฺีBuntam

  41-58

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• Factors influencing decision-making behavior in purchasing luxury brand clothing through online channels of Generation Y consumers in Bangkok

  Mallika Kakkaew, Pornchanok Chaiyo, Thiraporn Tongplew, Pannapa Prieansirirat, นริศรา ภาควิธี

  59-77

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• The Relationship between the Stock Exchange of Thailand and Other Assets, Before and During the Covid-19 Crisis

  Chaiyanon Ta-aituek, Pithak Srisuksai, Pudinan Adithipyangkul

  78-114

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• Social Innovation and Sustainable Value Creation from the Operation of Corporate Social Responsibility: Case Study of the Innovation in Value-Added Creation from Spirulina Platensis through the Process of Reducing Carbon Dioxide Emissions from the Bang Pakong Power Plant

  Kanokwara Phuangprayong , Sanit Noonin, Sorada Choonratana, Kitkanes Kojcha, Cutchasit Prommanee

  131-148

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• The Relationships between Perception Values, Trust, and Engagement in Audio-Based Social Platforms

  Budsara Eurjirapongpun, Apipol Penkitti , Laddawan Lekmat

  115-130

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