EXAMINING THE ANTECEDENTS AND CONSEQUENCES OF INTRINSIC AND EXTRINSIC PROFESSIONAL ENTREPRENEURIAL MOTIVATION IN THE CONTEXT OF DIGITAL ENTREPRENEURSHIP INTENTION OF BBA

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ธาดาธิเบศร์ ภูทอง

Abstract

The purpose of this research was to examine antecedents and consequences of intrinsic and extrinsic professional entrepreneurial motivation in the context of digital entrepreneurship intention of BBA students. The samples consisted of 400 undergraduate students in a business management program. The research instrument was a questionnaire. In the process of data analysis, the Partial Least Square (PLS) technique was used to investigate the structural equation modeling. This study presents the intrinsic and extrinsic professional entrepreneurial motivation model of BBA students and explores the antecedents and consequences of intrinsic and extrinsic professional entrepreneurial motivation model of BBA students including extraversion, conscientiousness, openness to experience, agreeableness, emotional stability and digital entrepreneurship intention. Structural equation modeling results supported the intrinsic professional entrepreneurial motivation model of BBA students including conscientiousness, openness to experience, and agreeableness as antecedents of intrinsic professional entrepreneurial motivation. Which the extrinsic professional entrepreneurial motivation model of BBA students including emotional stability and intrinsic professional entrepreneurial motivation as antecedents of extrinsic professional entrepreneurial motivation. The consequences of intrinsic and extrinsic entrepreneurial motivation model of BBA students included digital entrepreneurship intention.

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