A Scenario of Banking Industry in Thailand: A Five-Year Picture


  • Wasita Sitthiwong Faculty of Business Administration and Accountancy, Khon Kaen University
  • Ploypailin Kijkasiwat Faculty of Business Administration and Accountancy, Khon Kaen University


Scenario, Banking Industry, Driving Factors


This study investigates the scenario of banking industry in Thailand in the next five years. It explores driving factors affecting the industry in 2006, then creates three cases of scenario; best case, worst case and most possible case. By conducting online questionnaires with 100 people working in Thai banks as the samples, descriptive analysis and thematic analysis are adopted. The empirical findings show the three driving factors positively affect the banking industry are educating and preparing to adopt FinTech, the growth of real estate industry, and an increase demand of personal loan. The findings present three driving factors negatively affect the banking industry are Covid19, political, and the volatility of capital market. These factors are used to create the scenario of banking industry in Thailand in the next five years.


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How to Cite

Wasita Sitthiwong, & Kijkasiwat , P. . (2022). A Scenario of Banking Industry in Thailand: A Five-Year Picture. Modern Management Journal, 20(1), 77–89. Retrieved from https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/251591



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