An Individual Objective and Key Results (OKRs) Achievement on the Dimensions of Goal Management and Communications: The Evidence of Thai ALPHA Engineering Co., Ltd

Authors

  • Panisara Suebchaiwang Graduate School of Business Administration, Southeast Asia University Ramkhamhaeng University
  • Rapepun Piriyakul Faculty of Business Administration, Ramkhamhaeng University
  • Napaporn Khantanapha Graduate School of Business Administration, Southeast Asia University Ramkhamhaeng University

Keywords:

Objective and Key Results, Prioritize Quarterly Goal, Objective Alignment Ability

Abstract

Objective and Key Results (OKRs) is a work performance enhancement technique by goals setting in same alignment in the context of leveraging the diversity workforce ability. This technique has been achieved in a well-established technology organization. Thai ALPHA Company (alias name), as a major engineering consultant company in Thailand, has used OKR’s evaluation system since 2019, and got the lower satisfaction than expectation. This leading to the research objectives: (1) to explore the three abilities of employee “Prioritize Quarterly Goal (PQG)”, “Objective Alignment (OBA)” and “Consistent Communication (CCA)” impact on the individual OKR’s achievement (IOA) and (2) to examine that Self-Ambition (SEA) and Self-Regulation (SER) are the intervening factors. The data analysis based on conducting five points scale questionnaires from 200 employees. And the findings show that (1) PQG has a positive influence to SEA and IOA, (2) OBA has a positive influence to SER and SEA, (3) CCA has a positive influence to SER and IOA, (4) SEA has a positive influence to IOA and (5) PQG has a negative effect to SER. The results indicate that the organizations should review the direction of “Prioritize Quarterly Goal (PQG)”, adapt OKRs methods to the organization's culture and nature of works, provide employees’ training, give empowerment, consider rewards and recognize employees who can represent a concrete performance that leads to “Individual OKRs Achievement”.

Downloads

Download data is not yet available.

References

Aguinis, H. (2013) Performance Management (3rd Edition), U.S.A.: Prentice Hall.

Akinbowale, M., Lourens, M., & Jinabhai, D. (2013). Role of performance appraisal policy and its effects on employee performance. European Journal of Business and Social Sciences, 2(7), 19-26.

Albanese, J. (2018). Are Quarterly Business Goals an Outdated Practice? https://www.inc.com/jason-albanese/are-quarterly-business-goals-an-outdated-practice.html

Armstrong, M. (2003). Students as Clients: A Professional Services Model for Business Education. Academy of Management Learning and Education, 2(4), 371-374.

Bandura, A. (1986). Social foundations of thought and action: A social cognitive Theory. New Jercy: Prentice-Hall.

Barends, E., Janssen B., & Velghe C. (2016). Rapid evidence assessment of the research literature on the effect of goal setting on workplace performance. Technical report.https://www.cipd.co.uk/Images/rapid-evidence-assessment-of-the-research-literature-on-the-effect-of-goal-setting-on-workplace-performance_tcm18-16903.pdf

Barnard, Chester I. (1968). The Functions of the Executive (Thirtieth Anniversary ed.). Cambridge, MA: Harvard University Press. ISBN 978-0674328006.

Barsukova, O. (2014) Professional ambition: ambition as a motive of professional and career development of person. JPMNT International, 2(2). 95-98.

Baumeister, R. F. & Vohs, K. D. (2004). Handbook of Self-Regulation Research, Theory, and Applications. The Guilford Press. A Division of Guilford Publications, Inc. New York.

Beardwell, I. & Holden L. (2011). Human Resource Management. Financial Times/Prentice Hall

Boekaerts, M., de Koning, E., & Vedder, P. (2006). Goal directed behavior and contextual factors in the classroom: An innovative approach to the study of multiple goals. Educational Psychologist, 41, 33-54.

Boomsma, A. & Hoogland J. (2001). The robustness of LISREL modeling revisited. In R. Cudeck, S. du Toit and D. Sörbom (Eds.). Structural Equation Modeling: Present and Future, 139-168. Scientific Software International, Chicago.

Castro, F. (2019). The Beginner’s Guide to OKR. https://felipecastro.com/en/okr/creating-alignment/

Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Hillsdale, NJ: Lawrence Earlbaum Associates

Da Fonseca, A. L. (2018). Objectives and Key Results in the classroom: a framework for practice development on goal-setting. https://ora.ox.ac.uk/objects/ uuid: 27a16f6b-1aa8-4e32-b384-70c894d624ed.

DesMarais, C. (2016). The Real Reason People Who Set Goals Are More Successful. https://www.inc.com/christina-desmarais/why-people-who-set-goals-achieve-more-infographic.html

Diefendorff, J. M., Hall, R. J., Lord, R. G. & Strean, M. L. (2000). Action-state orientation: Construct validity of a revised measure and its relationship to work-related variables. Journal of Applied Psychology, 85, 250-263.

Doerr J. (2018). Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs. Penguin Publishing Group, New York.

Heatherton, T. F. & Baumeister, R. (1996) Self-regulation failure: Past, present and future, Psychological Inquiry, 7(1), 90-98.

Hair, J., Black, W., Babin, B., Anderson, R., & Tatham, R. (2006) Multivariate Data Analysis. 6th Edition, Pearson Prentice Hall, Upper Saddle River.

Hoogland, J. J., & Boomsma A. (1998). Robustness studies in Covariance Structure Modeling: An overview and a meta-analysis. Sociological Methods and Research, 26, 329-3.

Hooper, D., Coughlan, J., & Mullen, M. R. (2008). Structural Equation Modelling: Guidelines for Determining Model Fit. The Electronic Journal of Business Research Methods Volume 6 Issue 1 2008, pp. 53 - 60, available online at www.ejbrm.com

Jäger, Angela, Moll Cornelius, Som, Oliver, & Zanker, Christoph (2015). Analysis of the impact of robotic systems on employment in the European Union. Final report. Luxembourg: Publications Office of the European Union.

Judge, T. A., & Kammeyer-Mueller, J. D. (2012). On the value of aiming high: The causes and consequences of ambition. Journal of Applied Psychology, 97(4), 758-775.

Kline, R. B. (2005). Principles and practice of structural equation modeling. (2nd ed.). New York, NY: Guilford.

Locke, E. A. & Latham G. P. (2002). Building a Practically Useful Theory of Goal Setting and Task Motivation. American Psychologist, 57(9), 705–717.

Loughlin, C., and Barling, J. (2001). Young workers’ work values, attitudes and behaviours.

Journal of Occupational and Organizational Psychology, 74, 543-558.

Lunenburg. F. (2011). Goal-Setting Theory of Motivation. International Journal of Management, Business, and Administration. Volume 15 , Number 1, 2011 Sam Houston State University.

Metz, D., Ilies L. & Bernd Otto Hörmann B. O. (2018). The Impact Of Human Resources Management System Effectiveness On Performance. Annals of Faculty of Economics, University of Oradea, Faculty of Economics, Vol. 1(1), 471-478. July.

Niven, P., & Lamorte, B. (2016). Objectives and Key Results: Driving Focus, Alignment, and Engagement with OKRs. Hoboken, NJ: John Wiley, 2016. Kindle.

Nunnally, J. C. (1967). Psychometric theory. New York, NY: McGraw-Hill.

Ozhiganova, (2018). Self-regulation and Self-regulatory capacities: Component, Levels, Models. RUDN Journal of Psychology and Pedagogics, 15(3), 255-270

Panchadsaram, R., & Prince, S. (2020). What Is an OKR? Definition and Examples. 23 June 2020, https://www.whatmatters.com/faqs/okr-meaning-definition-example/

Purcell J., (2006). Best practice and best fit: chimera or cul-de-sac? Human Resource Management Journal, 9(3), 2006, 26–41.

Radonic, M. (2017). OKR system as the reference for personal and organizational objectives. Econophysics, Sociophysics & other Multidisciplinary Sciences Journal (ESMSJ).

Raza, H., Mahmood, J., Owais, M., & Raza, A. (2015). Impact of employee empowerment on job satisfaction of employees in corporate banking sector employees of Pakistan. Journal of Applied Environmental and Biological Sciences, 5(2), 1-7.

Rompho, N. (2020). The Little Book of OKR: How OKR can be used to improve life and organization. https://www.nopadolstory.com/news/the-little-book-of-okr/

Schermelleh-Engel, K., Moosbrugger, H., & Müller, H. (2003), “Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodnessof-Fit Measures”, Methods of Psychological Research Online, Vol. 8, No. 2, 23-74

Sull, D. & Sull, C. (2018). With Goals, FAST Beats SMART. MIT Sloan Management Review. https://sloanreview.mit.edu/article/with-goals-fast-beats-smart/.

Szulanski, G. (1996). Exploring internal Stickiness: Impediments to the transfer of best practice within the firm. Strategic Management Journal, 17, 27-43.

Vandenberg, R. J. (2006). Statistical and Methodological Myths and Urban Legends. Organizational Research Methods, 9(2), 194-201.

Ward, M. I. (2008). The many facets of self-determination. NICHCY Transition Summary. National Center for Children and Youth with Disabilities, 5, 2-3.

Westland, C. J. (2010). Lower Bounds on Sample Size in Structural Equation Modeling, Electronic Commerce Research and Applications, 9(6), 476-487. PII: S1567-4223(10)00054-2, DOI: 10.1016/j.elerap.2010.07.003

Yvanovich R. (2019). A Brief History of Goal Management: From MBO to SMART, KPI, and OKR. https://blog.trginternational.com/a-brief-history-of-goal-management.

Zhou, H., & He Y. L. (2018). Comparative Study of OKR and KPI. International Conference on E-commerce and Contemporary Economic Development (ECED 2018). pp. 319-323.

Zimmerman, B. J. (1989). A social cognitive view of self-regulated academic learning. Journal of Educational Psychology, 81(3), 329-339.

Zimmerman B. J. (2002). Becoming a Self-Regulation Learner: An Overview. Theory into Practice. 14, 65-70.

Published

2022-06-30

How to Cite

Suebchaiwang, P. ., Piriyakul, R. ., & Khantanapha, N. (2022). An Individual Objective and Key Results (OKRs) Achievement on the Dimensions of Goal Management and Communications: The Evidence of Thai ALPHA Engineering Co., Ltd. Modern Management Journal, 20(1), 46–61. Retrieved from https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/253763

Issue

Section

Research Articles