An Individual Objective and Key Results (OKRs) Achievement on the Dimensions of Goal Management and Communications: The Evidence of Thai ALPHA Engineering Co., Ltd


  • Panisara Suebchaiwang Graduate School of Business Administration, Southeast Asia University Ramkhamhaeng University
  • Rapepun Piriyakul Faculty of Business Administration, Ramkhamhaeng University
  • Napaporn Khantanapha Graduate School of Business Administration, Southeast Asia University Ramkhamhaeng University


Objective and Key Results, Prioritize Quarterly Goal, Objective Alignment Ability


Objective and Key Results (OKRs) is a work performance enhancement technique by goals setting in same alignment in the context of leveraging the diversity workforce ability. This technique has been achieved in a well-established technology organization. Thai ALPHA Company (alias name), as a major engineering consultant company in Thailand, has used OKR’s evaluation system since 2019, and got the lower satisfaction than expectation. This leading to the research objectives: (1) to explore the three abilities of employee “Prioritize Quarterly Goal (PQG)”, “Objective Alignment (OBA)” and “Consistent Communication (CCA)” impact on the individual OKR’s achievement (IOA) and (2) to examine that Self-Ambition (SEA) and Self-Regulation (SER) are the intervening factors. The data analysis based on conducting five points scale questionnaires from 200 employees. And the findings show that (1) PQG has a positive influence to SEA and IOA, (2) OBA has a positive influence to SER and SEA, (3) CCA has a positive influence to SER and IOA, (4) SEA has a positive influence to IOA and (5) PQG has a negative effect to SER. The results indicate that the organizations should review the direction of “Prioritize Quarterly Goal (PQG)”, adapt OKRs methods to the organization's culture and nature of works, provide employees’ training, give empowerment, consider rewards and recognize employees who can represent a concrete performance that leads to “Individual OKRs Achievement”.


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How to Cite

Suebchaiwang, P. ., Piriyakul, R. ., & Khantanapha, N. (2022). An Individual Objective and Key Results (OKRs) Achievement on the Dimensions of Goal Management and Communications: The Evidence of Thai ALPHA Engineering Co., Ltd. Modern Management Journal, 20(1), 46–61. Retrieved from



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