Crisis Management of Sole-owner Hotel during Coronavirus Pandemic 2019 in Bangkok
Keywords:
Crisis management, Coronavirus 2019, Sole-owner HotelAbstract
The purpose of this study is to determine how the Sole-owner hotel manages their crisis and the effect of government bailout during coronavirus pandemic 2019 in Bangkok. The sample group were 136 hotel operators in Bangkok. The results showed that the overall level of concern regarding hotel and crisis management during coronavirus pandemic 2019 were high. The results of interviews showed that, in term of planning, founding hospitel, changing of employer duties and reducing some positions were done. For internal structures, building confidence and understanding among employees whose duties in contact with patients, cutting down unnecessary operating costs and supervising employees according to Amazing Thailand Safety & Health Administration (SHA) principles were planned. In term of crisis management, planning and communicating with guests and employee according to SHA. Regarding future, the recovery of hotel business will be slow due to the country will not fully opened for tourism. With respect to the bailout, supporting employee wages, suspension of loan payment, measures to stimulate tourism, supporting health expenditures and building confidence towards opening the whole country were expected from the government.
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