Development of Participatory Business Model Canvas to Increase Business Capability of Ban Siao Processed Fruit Community Enterprise

Abstract

The objectives of this study were to study and develop Business Model Canvas (BMC) to increase the business capability of Ban Siao Fruit Processing Group Community Enterprise in a participatory way. This research is a participatory action research. The sample group was 15 people from the management team of the community enterprise, using a purposive sampling technique. Data were collected through observation, in-depth interviews, and participatory forums. Research methods include studying the area context, analysis of group potential, creating a collaborative learning process, creating a business plan and Business Model Canvas using the group's participation, and comparative operating results. The data were analyzed and synthesized by content analysis and were then presented in a descriptive form.

           The results showed that Ban Siao Fruit Processing Group Community Enterprise was a community business that had business activities of processing and selling products from sweet tamarind in the area.  Its business operations model was not clearly defined. Therefore, we searched and determined the characteristics of its target customers who purchased products regularly. Then, a business model canvas has been created in 9 parts; Customer segments, Value proposition, Channels, Customer relationships, Revenue streams, Key resources, Key activities, Key partner and Cost structure. After implementing the Business Model Canvas in business operations, it was found that the groups had increased business capability by income increased 3.49 times, the production potential increased 1.66 times, and the group had better financial liquidity. Using the Business Model Canvas has helped the group develop and learn how to operate a business very well.