Factor Affecting the Acceptance of Organizational Agility transformation in State-Owned Public Utility Enterprises

Authors

  • sitthiwit phaphosang Faculty of Business Administration Kasetsart University
  • Preeyanuch Apibunyopas Faculty of Business Administration, Kasetsart University

Keywords:

Theory of Planned Behavior, Agility Organization, Agile Organizational Culture, Acceptance of Change

Abstract

 

This research aims to: (1) investigate the level of factors within the Theory of Planned Behavior (TPB) framework, (2) examine the level of behavioral intention, (3) examine the level of acceptance of agile organizational change, and (4) study the influence of agile organizational culture on the acceptance of change through behavioral intention, by applying the Theory of Planned Behavior (TPB) framework in conjunction with agile organizational culture factors. The sample group consisted of 260 operational to managerial level employees from three state enterprises. Data were collected using questionnaires and analyzed with descriptive statistics and Partial Least Squares Structural Equation Modeling (PLS-SEM). The research results revealed that the sample group had a high level of agreement regarding the factors based on the Theory of Planned Behavior (TPB), specifically in the areas of attitude toward behavior and perceived behavioral control. In contrast, subjective norms were rated at a moderate level. The participants also reported a high level of Behavioral Intention and Acceptance of Change to Agile Organization. The results of the structural equation modeling analysis revealed that attitude toward behavior, perceived behavioral control, and Agility Organization Culture had a significant positive influence on behavioral intention. Conversely, subjective norms had a negative influence. Furthermore, behavioral intention served as a significant mediating variable for the acceptance of organizational change, explaining 54.2% of the variance in the dependent variable. The findings highlight that promoting an organizational culture that emphasizes flexibility, teamwork, continuous learning, and the integration of technology into work, along with developing positive attitudes and employee confidence, are crucial factors for enhancing an organization's ability to adapt to agility sustainably.

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Published

2025-06-26

How to Cite

phaphosang, sitthiwit, & Apibunyopas, P. . (2025). Factor Affecting the Acceptance of Organizational Agility transformation in State-Owned Public Utility Enterprises. Modern Management Frontier Journal, 23(1), 84–107. retrieved from https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/279031