PROBLEMS, CHALLENGES, AND ENTREPRENEURIAL CHARACTERISTICS IN THE DIGITAL ERA: A SYSTEMATIC LITERATURE REVIEW
Keywords:
Digital entrepreneurship, Entrepreneurial characteristics, Systematic literature review, Innovation challenges, Digital transformationAbstract
The digital transformation of global economies has redefined the nature of entrepreneurship, presenting both unprecedented opportunities and multifaceted challenges. This study conducts a systematic literature review (SLR) of 35 peer-reviewed articles published between 2019 and 2024, retrieved from major academic databases including Scopus, Web of Science, ERIC, EBSCOhost, and TCI. The review aims to synthesize current knowledge on the problems, challenges, and entrepreneurial characteristics relevant to the digital era. Standardized tools—including a research screening form, a quality appraisal checklist, and a data extraction sheet—were employed to ensure methodological rigor. Findings reveal a range of persistent barriers such as funding limitations, infrastructural gaps, and regulatory fragmentation, particularly in emerging economies. Entrepreneurs must also respond to dynamic adaptation challenges, including digital transformation, market volatility, and organizational constraints. In response, six core entrepreneurial traits were identified as critical to success in digital contexts: self-efficacy, initiative, creativity, resilience, strategic foresight, and social orientation. The study presents an integrated conceptual framework illustrating the interplay between external problems, internal adaptation challenges, and individual characteristics. These insights offer practical implications for researchers, educators, and policymakers aiming to foster resilient and digitally competent entrepreneurship.
References
Akkeedet, M. (2024). Research of entrepreneurial attributes for Grade 6 students through problem-based in social studies learning activities. Valaya Alongkorn Review, 14(1), 53–64.
Aldrich, H. E., & Martinez, M. A. (2001). Many are called, but few are chosen: An evolutionary perspective for the study of entrepreneurship. Entrepreneurship Theory and Practice, 25(4), 41–56. doi:10.1177/104225870102500404
Antonizzi, J., & Smuts, H. (2020). The characteristics of digital entrepreneurship and digital transformation: A systematic literature review. In M. Hattingh, M. Matthee, H. Smuts, I. Pappas, Y. Khin, & M. Dwivedi (Eds.), Responsible design, implementation and use of information and communication technology: I3E 2020. Lecture Notes in Computer Science (Vol. 12066, pp. 239–251). Springer. doi:10.1007/978-3-030-44999-5_20
Autio, E., Nambisan, S., Thomas, L. D. W., & Wright, M. (2018). Digital affordances, spatial affordances, and the genesis of entrepreneurial ecosystems. Strategic Entrepreneurship Journal, 12(1), 72–95. doi:10.1002/sej.1266
Beck, Z. J. (2022). Game theory and prospect theory: Ultimatum bargaining and entrepreneurship in a non-laboratory environment. Journal of Behavioral Economics and Policy, 6(2), 41–54.
Berger, E. S. C., Von Briel, F., Davidsson, P., & Kuckertz, A. (2020). Digital or not – The future of entrepreneurship and innovation. Journal of Business Research, 124, 328–335.
Cherif, F. (2025). Women entrepreneurship as a social protection criterion in promoting women empowerment in Saudi Arabia:
Characteristics, opportunities, and challenges. Journal of the Knowledge Economy. Advance online publication. doi:10.1007/s13132-025-02741-6
Ciobanu, E., & Bărbulescu, O. (2025). Beyond the bottom line: The role of personal characteristics in healthcare entrepreneurship. Administrative Sciences, 15(1), 28. doi:10.3390/admsci15010028
Cueto, L. J., Frisnedi, A. F. D., Collera, R. B., Batac, K. I. T., & Agaton, C. B. (2022). Digital innovations in MSMEs during economic disruptions: Experiences and challenges of young entrepreneurs. Administrative Sciences, 12(1), 8. doi:10.3390/admsci12010008
Daunt, A. I. (2023). Daunt, A. I. (2023). Does gender matter? Entrepreneurs and funding outcomes (Doctoral dissertation). University of Michigan, Ann Arbor, MI.
Farrell, A., Mapanga, W., Chitha, N., Ashton, J., & Joffe, M. (2022). Characteristics, enablers and barriers affecting entrepreneurial behaviour for academics in low- and middle-income countries: A scoping review. Development Southern Africa, 39(4), 589–603. doi:10.1080/0376835X.2022.2027230
Frese, M. (2000). Success and failure of microbusiness owners in Africa: A psychological approach. Westport, CT: Praeger.
Gough, D. (2007). Weight of evidence: A framework for the appraisal of the quality and relevance of evidence. Research Papers in Education, 22(2), 213–228. doi:10.1080/02671520701296189
Gunawan, A. F. (2024). The impact of entrepreneurial characteristics and competencies on business performance in the creative industry in Indonesia. Asia Pacific Journal of Innovation and Entrepreneurship, 18(3), 300–317. doi:10.1108/APJIE-09-2023-0172
Hidayatulloh, M. K. Y., & Ashoumi, H. (2022). Creativity and entrepreneur knowledge to increase entrepreneurial intent among vocational school students. Journal of Education and Learning (EduLearn), 16(4), 434–439. doi:10.11591/edulearn.v16i4.19771
Islam, M. A., Hossain, M. S., Pullen, E., & Rahman, M. (2023). Unlocking the potential of women in a male-dominated society: Key challenges and solutions in integrating women in digital economic activities. Business Strategy & Development, 6(3), 464–476. doi:10.1002/bsd2.255
Jercan, E., & Nacu, T. (2024). The use of information technology in SMEs: Advantages and main challenges. In Proceedings of the 18th International Conference on Business Excellence (pp. 3465–3475). doi:10.2478/picbe-2024-0281
Khoo, C., Yang, E. C. L., Tan, R. Y. Y., Alonso-Vazquez, M., Ricaurte-Quijano, C., Pécot, M., & Barahona-Canales, D. (2024). Opportunities and challenges of digital competencies for women tourism entrepreneurs in Latin America: A gendered perspective. Journal of Sustainable Tourism, 32(3), 519–539. doi:10.1080/09669582.2023.2189622
Kitipadung, J., & Jaiborisudhi, W. (2023). Community enterprise in processed agricultural products after the COVID-19: Problems and adaptation for the development of grassroots economy. WSEAS Transactions on Business and Economics, 20, 573–585. doi:10.37394/23207.2023.20.53
Kulkov, I., Ivanova-Gongne, M., Bertello, A., Makkonen, H., Kulkova, J., Rohrbeck, R., & Ferraris, A. (2023). Technology entrepreneurship in healthcare: Challenges and opportunities for value creation. Journal of Innovation & Knowledge, 8, Article 100365. doi:10.1016/j.jik.2023.100365
Kunaake, R., & Darawong, C. (2024). Entrepreneurial orientation influencing business performance of community pharmacies in Eastern Economic Corridor of Thailand. Journal of Roi Kaensarn Academi, 9(12), 739–753.
Lu, S. (2022). Essays on venture capital financing and entrepreneurship (Doctoral dissertation). Chicago, IL: The University of Chicago.
Malewska, K., Ratajczak-Mrozek, M., & Sajdak, M. (2021). Opportunity exploitation in times of the COVID-19 pandemic: The importance of dynamic capabilities and the entrepreneur’s characteristics. Problemy Zarządzania (Management Issues), 19(2), 87–110.
doi:10.7172/1644-9584.92.5
McClelland, D. C. (1961). The achieving society. Princeton, NJ: Van Nostrand.
Minniti, M., & Levesque, M. (2008). Recent developments in the economics of entrepreneurship. Journal of Business Venturing, 23(6), 603–612. doi:10.1016/j.jbusvent.2008.01.001
Nambisan, S. (2017). Digital entrepreneurship: Toward a digital technology perspective of entrepreneurship. Entrepreneurship Theory and Practice, 41(6), 1029–1055. doi:10.1111/etap.12254
Page, M. J., McKenzie, J. E., Bossuyt, P. M., Boutron, I., Hoffmann, T. C., Mulrow, C. D., ... & Moher, D. (2021). The PRISMA 2020 statement: An updated guideline for reporting systematic reviews. BMJ, 372, n71. doi:10.1136/bmj.n71
Phansaita, N., Kasai, P., & Charoonroj Na Ayudhya, J. (2023). Problems, limitations, and necessary support in operating food truck business toward competitiveness and success of generation Y entrepreneurs. Journal of Management Science Chiangrai Rajabhat University, 18(1), 77–110.
Polmitr, D., & Luanchamroen, S. (2023). The challenges of entrepreneurship and success in the modern competition based on the creative economy concept. Journal of Management and Development Ubon Ratchathani Rajabhat University, 10(1), 271–284.
Semrádová Zvolánková, S., & Krajčík, V. (2024). Digital maturity of Czech SMEs concerning the demographic characteristics of entrepreneurs and enterprises. Equilibrium. Quarterly Journal of Economics and Economic Policy, 19(4), 1363–1404. doi:10.24136/eq.3344
Singh, R., Dwivedi, A., Gupta, S., Singh, S., & Singh, S. (2022). Elucidating the moderating role of personality traits in probing the linkage between digital entrepreneurship characteristics and perceived opportunities. Journal of Global Entrepreneurship Research, 12, 175–188. doi:10.1007/s40497-022-00320-6
Teece, D. J. (2007). Explicating dynamic capabilities: The nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13), 1319–1350. doi:10.1002/smj.640
Wattanakomol, S., & Silpcharu, T. (2023). Characteristics of entrepreneurs in sustainably successful micro, small, and medium enterprises. Uncertain Supply Chain Management, 11(3), 1359–1368. doi:10.5267/j.uscm.2023.3.012
Yutidhammadamrong, A. (2020). Marketing communication 4.0: The entrepreneurial challenges for supplementary food and healthy drink business targeting elderly consumers. Journal of MCU Peace Studies, 8(1), 184–197.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Modern Management Frontier Journal

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.