DECREASING MEDIA EFFECT: STEREOTYPES MASCULINITY AND FEMININITY ON DRAMA THAI TELEVISION VIA MEDIATION TACTICS
Keywords:
Decreasing Media Effect, Stereotypes Mediation, TacticsAbstract
This article The author studies to describe the phenomenon of television viewing of children and youth that may be affected in terms of ideas. Passive attitude in looking at a real-life negative woman in a television drama often creates a picture of male sexuality, such as if a woman or a man looks different. In the real world, it is also a man of diversity in the media presence on the situation, whether it must be something. Providing parental guidance in a moment to watching television for children and youth. It is an aggressive strategy to negotiate the risk of the effects of sexual harassment on the Thai television drama. The sexual orientation of the recipient is distorted from the truth within the individual. The children and youth are more likely to play a role in the sexual orientation of the media as a result of the visual characteristics of the character in the television drama.
References
Beuf, A. (1974). Doctor, lawyer, household drudge. Journal of Communication, 24(2), 142–145.
Bigler, R. S., & Liben, L. S. (1992). Cognitive mechanisms in children’s gender stereotyping: Theoretical and educational implications of a cognitive-based intervention. Child Development, 63, 1351–1363.
Corder-Bolz, C. R. (1980). Mediation: The role of significant others. Journal of Communication, 30(3), 106–118.
Davis, D. M. (1990). Portrayals of women in prime-time network television: Some demographic char- acteristics. Sex Roles, 23, 325–332.
Davidson, E. S., Yasuna, A., & Tower, A. (1979). The effects of television cartoons on sex-role stereo- typing in young girls. Child Development, 50, 597–600.
Dominick, J. (1979). The portrayal of women in prime time, 1953–1977. Sex Roles, 5, 405–411.
Downs, A. C. (1981). Sex-role stereotyping on prime-time television. Journal of Genetic Psychology, 138, 253–258.
Elasmar, M., Hasegawa, K., & Brian, M. (1999). The portrayal of women in U.S. prime time television.
Huston, A. C. (1983). Sex-typing. In P. H. Mussen (Series Ed.) & E. M. Hetherington (Vol. Ed.), Hand- book of child psychology: Vol. 4. Socialization, personality, and social development (4th ed., pp. 387– 467). New York: Wiley.
Herrett-Skjellum, J., & Allen, M. (1996). Television programming and sex stereotyping: A meta analysis. Communication yearbook, 19, 157–185.
Johnston, J., & Ettema, J. S. (1982). Positive images: Breaking stereotypes with children’s television. Beverly Hills, CA: Sage.
Kimball, M. M. (1986). Television and sex-role attitudes. In T. M. Williams (Ed.), The impact of television: A natural experiment in three communities (pp. 265–301). Orlando, FL: Academic Press.
Kohlberg, L. (1966). A cognitive-developmental analysis of children’s sex-role concepts and attitudes. In E. E. Maccoby (Ed.), The development of sex differences. Stanford, CA: Stanford University Press.
Levinson, R. (1975). From Olive Oyl to Sweet Polly Purebread: Sex role stereotypes and televised cartoons. Journal of Popular Culture, 9, 561–572.
Martin, C. L., & Halverson, C. F., Jr. (1981). A schematic processing model of sex typing and stereotyping in children. Child Development, 52, 1119–1134.
McArthur, L. Z., & Eisen, S. V. (1976). Television and sex-role stereotyping. Journal of Applied Social Psychology, 6, 329–351.
McGhee, P. E., & Frueh, T. (1980). Television viewing and the learning of sex-role stereotypes. Sex Roles, 6, 179–188.
Morgan, M. (1987). Television, sex-role attitudes, and sex-role behaviors. Journal of Early Adolescence, 7, 269–282.
Nathanson, A. I. (1999). Identifying and explaining the relationship between parental mediation and children’s aggression. Communication Research, 26, 124–143.
Nathanson, A. I., & Cantor, J. (2000). Reducing the aggression-promoting effect of violent cartoons by increasing children’s fictional involvement with the victim: A study of active mediation. Journal of Broadcasting & Electronic Media, 44, 125–142.
O’Bryant, S. L., & Corder-Bolz, C. R. (1978). The effects of television on children’s stereotyping of women’s work roles. Journal of Vocational Behavior, 12, 233–244.
Ruble, D. N., Balaban, T., & Cooper, J. (1981). Gender constancy and the effects of sex-typed television toy commercials. Child Development, 52, 667–673.
Slaby, R. G., & Frey, K. S. (1975). Development of gender constancy and selective attention to same- sex models. Child Development, 46, 849–856.
Stangor, C., & Ruble, D. N. (1989). Differential influences of gender schemata and gender constancy on children’s information processing and behavior. Social Cognition, 7, 353–372.
Sternglanz, S. H., & Serbin, L. A. (1974). Sex-role stereotyping in children’s television programs. Developmental Psychology, 10, 710–715.
Signorielli, N. (1989). Television and conceptions about sex roles: Maintaining conventionality and the status quo. Sex Roles, 21, 337–356.
Thompson, T. L., & Zerbinos, E. (1995). Gender roles in animated cartoons: Has the picture changed in 20 years? Sex Roles, 32, 651–673.
Vande Berg, L. R., & and Streckfuss, D. (1992). Prime-time television’s portrayal of women and the world of work: A demographic profile. Journal of Broadcasting & Electronic Media, 36, 195–208.
Downloads
Published
Issue
Section
License
บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสารวิชาการ สถาบันเทคโนโลยีแห่งสุวรรณภูมิ
ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่านไม่เกี่ยวข้องกับสถาบันเทคโนโลยีแห่งสุวรรณภูมิ และคณาจารย์ท่านอื่นๆในสถาบันฯ แต่อย่างใด ความรับผิดชอบองค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใดๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่ผู้เดียว
2.jpg)
