A TECHNOLOGY ACCEPTANCE MODEL AND TRUST AS INFLUENCERS OF “SCB EASY”
Keywords:
Technology Acceptance Model (TAM), Trust, Mobile Banking SCB EasyAbstract
This research aimed to study perceived usefulness, perceived ease of use and trust effecting on the use of the mobile banking service "SCB Easy" application of the Siam Commercial Bank PCL’s customers. It was a survey and quantitative research. The sample number was 400 people by random sampling. Data was collected by online surveys with non-probability sampling via Facebook and Line. Statistics used in the analysis were descriptive statistics and multiple linear regression analysis at .05 statistic significance.
The study found that: perceived ease of use and trust affected the use of the mobile banking "SCB Easy" the application of Siam Commercial Bank PCL. were at the highest level with .421 and .393 respectfully.
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